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Independent product studio

Focused software for the work behind online stores.

Rooklane builds practical products for merchants. We start with a real workflow, remove the friction around it, and support the result with care.

Explore Kitforge How we work
Two people arranging products and store components into an orderly commerce system
IndependentSmall team, direct support
Merchant-ledBuilt around real store workflows
FocusedOne clear job per product

Our first product

Kitforge Bundles

Build fixed kits, frequently bought together offers, and quantity breaks without turning your storefront into a sales pitch.

View the product
Real Kitforge interface
Kitforge interface for choosing fixed kits, frequently bought together, or quantity breaks

The studio

Small by choice. Serious about the details.

01

Start with the real job

Every product begins with a specific piece of friction worth removing.

02

Keep the scope honest

We choose a clear problem and finish the experience around it.

03

Support what we ship

Useful software includes the documentation, response, and follow-through around it.

A merchant and product builder reviewing products, packaging, and a storefront workflow together
Open notebook with product flows, a pencil, coffee, and workshop notes

From the journal

When native Shopify Bundles are enough

A practical decision guide for Shopify merchants choosing between native Bundles, discounts, and a dedicated bundle app like Kitforge.

Jul 15, 2026Shopify · bundles · product
Read the note

Have a store workflow worth improving?

Tell us what keeps getting in the way. We read and answer every useful note.

[email protected]